信義計畫區是臺北市最核心的都會區域,我們的業主計畫在這興建一棟地標性的精品酒店式公寓大樓,邀請我們為這個建案設計一個售樓處以及一個樣板房. 對於這個設計,我們一直問自己一個問題,就是 – 如何造成話題!
Origin of the Project:
As our proprietors have planned to build a boutique and hotel type apartment building as a landmark in the Xinyi Planning District (a shopping district), the most central metropolitan area in Taipei City, we are invited to design a sales office and a model house for this property project. “How to create a buzz for this design” has always inspired us!
The Impenetrable House:
As the sales office is located in old buildings in row that are waited to be renovated, an unimaginable visual image is created to amplify the conflicts of the transition from the old to the new, through which people in the city passing through will guess, doubt and image... “What is this house?” Thus, the discussed topics have taken root and gradually spread on this city based on the base as the center of a circle.
Urban Display Window:
This project includes two stores in the curbside, with the sales office on the right and the model house on the left. A large advertising billboard in the facade above the second floor is imagined to be an urban display window that can attract people’s eyes to this unique building at the first glance.
The two stores are designed with the concept of two boutique display windows. A model of the property project is placed in the display window of the sales office on the right-hand side, which achieves the visual effect that a house is placed in the shop window of a boutique. The shop window of the model house on the left-hand side is arranged with a special image: as all houses are fully decorated and furnished for the future owners, all things needed in life are painted white and a red suitcase is put in the middle of the shop window, which, on one hand, strengths the sales strategies, and one the other hand, makes an image of selling branded clothes as a boutique’s shop window.
What’s more, an exceptional smart film is stuck to the glass with setting up a projector. The smart film that is transparent during the day becomes atomized at night. The display window becomes a large screen when the projector is opened, where the actual performances of our proprietors over the years, the sales information on the project as well as the NBA playoffs can be showed directly. The effectiveness and funniness of this display window is mainly enhanced. All efforts are made to create a buzz!
The Nature of Living:
We attempt to make the living return to the most primitive state. We can imagine that ancient people lived in cave dwellings, and the same materials are used in all space and life of appliances. There are not straight lines or right angles in the space. The stretching of the space in sight is created due to the changes of time.
Through the digital operation, the plywood is designed wholly in the whole space of the sales office and the sales tools, which creates the theme and uniqueness for the visual experience. The same materials and techniques are applied in walls, tables as well as bars, which will deeply impress passers-by in terms of vision.
Walking in this space, you will experience the continuity of the space with the changes of visual angles. There is no repetition of visual angles in this space, which encourages you to explore and wander around the space.
In terms of the model house, the unexpected future night scenes outside the window of this house will draw the owners once they enter the room. This is our hope that owners’ dreams and hopes for the future can be further expressed, and it is also the buzz we pursue to create. With the technology of the smart film, the night scenes can be transformed into the sales tools for sales personnel. We hope to create surprises again!