85度c第二代店
85°C New Generation Store Design in China

本案為85度C在中國新一代店面設計,方案需營造不同於以往店面之氛圍,並符合連鎖店面裝修的模組式施工.

This project is a new generation store design for 85°C in China, which differs from the atmosphere the franchise was aiming for in the past but is constructed in consistent with the franchise’s template of decors and furnishings.

85度C主要產品為飲品及烘焙食品,在以往的印象中,店內所陳列的多樣性商品,往往是抓住顧客目光的最大焦點,所以我們認為最好的品牌意象應該是直接透過陳列回歸到商品本身,而室內設計所扮演的角色為襯托這些商品的背景.達到突顯的商品效果.

The main product of 85°C is drinks and bakery food. Based on our previous impression, the store catches customers’ attention by displaying an array of diverse products. Therefore we believe the best brand image is to re-direct customers’ attention back to the product itself by directly displaying the products. The role of interior design is to provide a setting that brings out the special feature of the products.

平面配置規劃上,我們刻意將麵包櫃及禮品櫃等具展示效果的物件設置在店內的最前線,實踐商品即是視覺重點的概念,也讓購物動線和顧客停留的座位區分隔開來,保持動線暢通.

In terms of the floor plan, we deliberately put the displaying bread cabinets and gift shelves at the forefront of the store, establishing the concept that the products are the visual focus of the store. They also serve to separate the shopping crowds from the seating area in order to maintain a smooth, unobstructed traffic flow inside the store.

為因應施工上的便利性,在商品擺放的陳列櫃上採用模矩化安裝設計,以制式鐵件於現場組立框架,再將工廠製作的櫃體安裝於框架內.櫃體本身也具有三種設計,讓陳列方式具豐富變化性. 室內材料及設計使用腐木及無天花板式設計,盡量讓元素組合簡單呈現.

To ensure convenience of the construction work, a module installation design was adopted for the display cabinets. Unified iron frames were used in the store where custom-made cabinets can be fit into. There are three types of cabinet designs that provide diversity for product display. Indoor materials and design utilized rotten wood and ceiling-less design to simplify the combination of elements.